Shade for Good: Our Mission
At sunboli, our mission is simple: create shade where it’s needed most. We believe that shade is a basic human right - vital for comfort, health, and dignity. Whether it’s the shade of an umbrella, a tree, or a shelter, we exist to bring shade to people and places most vulnerable to extreme heat.
Our first major project is focused on combating urban heat islands - starting right here in Australia. Because while our vision is global, we believe in starting in our own backyard. The cities and suburbs most affected by extreme heat are often under-resourced and overlooked. We're changing that, one tree at a time.
What are urban heat islands?
Urban heat islands (UHIs) occur when cities and suburbs become significantly hotter than nearby rural areas due to dense infrastructure, dark roofs, asphalt, and a lack of green spaces. These built environments absorb heat during the day and release it at night, leading to persistently high temperatures.
In cities, surfaces like concrete and bitumen can be up to 20°C hotter than shaded or vegetated areas. While a single tree might cool the air around it by several degrees, many urban areas lack even basic canopy coverage.
Why it matters
Extreme heat is Australia's deadliest natural hazard, killing more people than floods, fires, or storms. UHIs exacerbate this, especially for low-income communities that often have less access to shade, green space, and cooling infrastructure.
Heat doesn’t affect everyone equally. In places like Western Sydney and outer Melbourne, the suburbs with the fewest trees are often those with the highest heat risk - and the lowest household incomes. This is a matter of climate justice as much as it is public health.
Sydney: shade inequality in action
Western Sydney is often 6–10°C hotter than coastal suburbs during summer heatwaves. On January 4th, 2020, Penrith hit 48.9°C, becoming the hottest place on Earth that day.
Residents in these hot zones experience more hospital visits, higher energy bills, and greater risk of heatstroke - often without the benefit of local parks or shaded streets.
Canopy cover in Sydney averages around 21.7%, but in some western suburbs, it’s below 10%.
Projections show Western Sydney could face up to 160 days over 35°C annually by 2060, posing serious health and sustainability risks.
Melbourne: greening the urban fringe
Melbourne also faces a major UHI challenge. Suburbs like Brimbank in the west can be 10°C hotter than greener areas closer to the bay or city centre.
Research shows a direct link between heat and disadvantage: areas with the lowest incomes often have the highest land surface temperatures. One study found that households in the poorest suburbs live in areas with a UHI intensity nearly 1°C higher than those in wealthier neighbourhoods.
Why trees? the science behind urban cooling
Urban trees aren’t just nice to have - they’re powerful tools for cooling cities.
- A single mature tree can cool the air around it by up to 3.9°C.
- Shaded surfaces like asphalt can be 10–20°C cooler than those in direct sun.
- Trees also improve air quality, reduce stormwater runoff, and support biodiversity.
Put simply: trees are nature’s air conditioners. In cities suffering from heat islands, they’re one of the most effective and scalable solutions we have.
The global picture
Urban heat islands are a global challenge. Cities like Paris, Phoenix, and Singapore are leading the way in urban greening:
- Paris is planting 170,000 new trees by 2026 and converting asphalt areas into gardens.
- Phoenix, USA is targeting tree equity in underserved neighborhoods with a plan to plant 1 million trees by 2030.
- Singapore has committed to 1 million new trees as part of its “City in Nature” initiative.
Our mission: Shade for good
At sunboli, we donate 50% of our profits - currently around $2 per umbrella sold - to plant native trees and fund shade projects in overheated suburbs. We work with local councils and partners to identify where trees are needed most.
We’re starting in Sydney and Melbourne, but our vision is global: a world where no one is left sweltering in the sun because of where they live or how much they earn.
Our goal is long-term impact, not quick fixes. That means:
- Regular reporting on how funds are used
- Transparent partnerships
- Always focusing on the places and people who need it most
This is shade for good. And it’s just the beginning.